Brian baglow
Games Industry Strategist & Interactive Expertise Advisor
I've spent thirty years inside the global games ecosystem - not observing it, building it. As the writer on the original Grand Theft Auto at DMA Design, I helped shape one of the most culturally significant entertainment properties ever made, decades before "games" were taken seriously as a cultural or economic force. I founded the Scottish Games Network and wrote Scotland's national Games Action Plan - the first policy of its kind to achieve cross-party parliamentary support and a full Parliamentary debate, setting a precedent other nations are still trying to catch up with. Today, I'm recognised by industry and government alike as one of the leading voices applying games thinking beyond the consumer games market - helping studios, institutions, and entire sectors understand what interactive design can do once you stop treating it as 'mere entertainment' and start treating it as method.
Fun is Not A Four Letter Word
How I Can Help...
'Games' has spent thirty years solving problems most industries are only just discovering: how to hold attention, build motivation, and turn complexity into something people actually want to engage with. I work with studios who need sharper strategy, and with organisations outside games - in healthcare, education, government, and beyond - who are ready to apply that same thinking to their own hardest problems. Whether you need a specialist to look at one specific challenge or an ongoing strategic partner, here's how that conversation can start.
Strategy Call (90 min, fixed fee)
A focused conversation on your specific challenge - engagement, retention, revenue, funding, or cross-sector opportunity - with clear next steps and personal introductions, not vague advice.
Interactive Audit
A bounded, written assessment of your engagement, retention, or growth problem, delivered with clear priorities you can act on immediately - no lengthy engagement required.
Advisory & Consultancy
Ongoing strategic support for studios, government bodies, or cross-sector projects - from funding strategy to policy development, priced by day, by project or by month.
Speaking / Chairing
I'm an experienced chair and charismatic speaker. From the cultural legacy of Grand Theft Auto to the future of interactive design across industries - talks, presentations and workshops built around real experience, not theory.
Let's Talk
Find Me Online